What started as one passionate skin clinic is now transforming how professionals treat skin nationwide.

From Local Clinic to Statewide Distribution, Built on Skin Expertise

Luxura Australia began as a results-driven skin clinic in the heart of Yeppoon. What started with one passionate founder and a loyal community has grown into something much bigger, a trusted clinical destination and now, the official Queensland distributor of some of the most advanced skincare innovations in the world.

Rooted in real experience, we know what professionals need, because we are professionals. Today, Luxura Australia stands at the forefront of skin health, education, and exclusive distribution, bridging the gap between science and service for clinics across the state.

Meet Our Founder

Shelby McPhail is the visionary behind Luxura Australia, a results-driven skin therapist turned entrepreneur, passionate about pushing the boundaries of clinical skincare in Australia.

Starting out as the founder of Luxura Skin Clinic in Yeppoon, Shelby built a reputation for delivering transformative skin results through science-backed, hands-on treatments. Her obsession with innovation led her to travel internationally in search of something truly game-changing, and that’s when she discovered Idenel.

Now the official distributor of Idenel in Queensland, Shelby is on a mission to share this breakthrough Korean skincare system with skin professionals across Queensland. Backed by clinical data, trusted protocols, and real results, she’s committed to giving clinics access to the kind of advanced tools that elevate client outcomes and redefine what’s possible, all while building a brand rooted in passion, performance, and purpose.

The Story Behind IDENEL: Where Science Meets Skin Integrity

Born from advanced Korean skin science and medical expertise, Idenel is a clinical skincare line built on next-generation bio-microneedling using patented Peptaxel® spicules. These ultra-fine, crystallised silica needles penetrate the epidermis to deliver active peptides and nutrients directly into the skin, opening millions of microchannels without the need for traditional microneedling devices.

What makes Idenel different? It's not just the delivery system. It's the science behind the regeneration, and the results that follow. At its core, Idenel harnesses powerful peptides, glutathione, collagen, and barrier-repairing actives to treat complex skin concerns like aging, acne, pigmentation, and sensitivity, while triggering the skin’s own healing response.

Clinically formulated, results-driven, and trusted by dermatologists across Korea, Idenel has become a leader in non-invasive skin rejuvenation.

And now, for the first time, Idenel is officially in Australia, with Queensland secured for exclusive distribution through Luxura Australia.

Whether you’re a skin clinic, advanced dermal therapist, or professional seeking results beyond the surface, Idenel delivers a system that works from within, with visible change after just one treatment, and long-term transformation with consistent use.

Our retail store

Shop 3, 18-22 Anzac Parade, Yeppoon, QLD 4703

Open Monday - Satruday

Get directions