From Yeppoon to Korea: Why I Took a Leap Into Distribution with Idenel

In November last year, I packed my bags and flew to Hong Kong to attend Cosmoprof with one clear vision: to find something Australia had never seen before - something fresh, innovative, and truly transformational for the skin industry.

And then I found it.

Their stall was right in the middle of it all, people everywhere, energy was high, and something about it just pulled me in. It wasn’t just the sleek Korean design or the clinical elegance of their setup, it was the technology. I knew straight away I needed to learn more. I walked away with samples, excitement in my gut, and a feeling I couldn’t quite shake.

Back in Australia, I began testing the products on myself and my team at Luxura Skin. After just one treatment, we were blown away. That true Korean glass-skin glow was real. Our skin looked refined, clear, dewy, and most importantly, calm. It wasn’t just another trending treatment; it felt like the future of skin health.

Since then, I’ve spent the last several months building this brand from the ground up in Australia, securing AICIS approval, building all new documentation, creating clinic protocols, and learning everything there is to know about the science behind Peptaxel®, the spicule delivery system that powers Idenel’s results.

Fast forward to now, and I’m incredibly proud (and still pinching myself) to say that I’ve been granted the opportunity to be the official Queensland distributor for Idenel Professional. It’s a huge honour and one I don’t take lightly.

This journey into distribution has been the most aligned, fulfilling leap I’ve ever taken. I’ve loved every second of meeting new people, connecting with like-minded businesswomen, and opening new doors in the industry I care so deeply about. I’ve learned so much, and I know I’ve only just scratched the surface.

Over the next 12 months, I’ll be pouring everything into growing this brand, supporting clinics, and sharing the power of Idenel across Australia. My goal? To build, educate, and bring as many people along for the ride as I can.

If you're a clinic looking for something different, something results-driven, luxury, and backed by science - follow the journey. This is just the beginning.

Let’s change skin together.